Jamie Orillion Photography & Design

With the whole “Green” movement going on people often ask themselves the question “What can I do?”. This can obviously be taken to many different levels and there are plenty of options out there. Tonight I would like to promote one.

Created by the guys atSPRANQ, Ecofont is a free sans-serif typeface, which has circular gaps along its spines, stems, bowls, descenders and ascenders.  These guys were looking for a way to reduce the amount of ink use through a typeface and they figured it out.  After extensive testing with all kinds of shapes, the best results were achieved using small circles. After lots of late hours (and coffee) this resulted in a font that uses up to 20% less ink.

At the size below the font doesn’t look to good and the way it resembles a neon sign might scare office users. However, at standard font sizes (9/10 pt.) Ecofont is very usable.  Not to mention that most inkjet printers bleed a bit which would fill the holes at a small size.  

Ecofont is not intended to replace all fonts, but for the majority of “throw away” printing that most people/companies do it is perfect.  And just incase you were curious, the guys at SPRANQ won’t be making a serif design because serif fonts use more ink.  

Is this something you would consider using?  Try it… It’s free to use!  
Also, try not getting a plastic lid for your drink at the fast food joint.  Imagine what you could save one lid at a time.