Enjoy!

You can visit their website by clicking the link here:  http://BayouTecheBrewing.com

Enjoy!

Takes me back, but it doesn’t at the same time.  Was there rebrand a good thing? Take the fun out of it?  What are your thoughts?  Here is the relaunch video:

“Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.

About 90% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed, and ethical way serve as an amazing renewable resource that benefits the environment even as it’s renewed. Our carbon footprint is dramatically lower as our boxes are shipped flat to our filler and filled only as demand is created, opposed to most bottled water companies that ship their empty bottles across the globe to be filled, then shipped back for consumption. The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, are recyclable in most areas, and will be everywhere shortly. We’re also giving 20% of our profits back to the resources our product is composed of – water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it’s part of our company’s ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it’s sold and consumed in.”

-taken from BoxedWaterIsBetter.com

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Click here to view the embedded video.

Created by the guys atSPRANQ, Ecofont is a free sans-serif typeface, which has circular gaps along its spines, stems, bowls, descenders and ascenders.  These guys were looking for a way to reduce the amount of ink use through a typeface and they figured it out.  After extensive testing with all kinds of shapes, the best results were achieved using small circles. After lots of late hours (and coffee) this resulted in a font that uses up to 20% less ink.

At the size below the font doesn’t look to good and the way it resembles a neon sign might scare office users. However, at standard font sizes (9/10 pt.) Ecofont is very usable.  Not to mention that most inkjet printers bleed a bit which would fill the holes at a small size.  

Ecofont is not intended to replace all fonts, but for the majority of “throw away” printing that most people/companies do it is perfect.  And just incase you were curious, the guys at SPRANQ won’t be making a serif design because serif fonts use more ink.  

Is this something you would consider using?  Try it… It’s free to use!  
Also, try not getting a plastic lid for your drink at the fast food joint.  Imagine what you could save one lid at a time.